An innovative retailer that allows start-up consumer electronics makers to get their products into physical retail and the hands of customers quickly and easily was awarded top honors at the 47th annual Shop! Awards, which honor the best in retail design around the globe.
b8ta, in Santa Monica, Calif., was named Store of the Year, and also won awards in two additional categories: Use of Technology and In-Store Communications. Designed by Gensler, b8ta captures data from shopper interactions and feeds it back to product makers to aid their R&D and marketing efforts. Founded in 2015, b8ta has seven flagships and also has in-store shops at Lowe’s.
Also taking top honors in the Shop! Awards competition were Galeries Lafayette in Paris for Visual Presentation of the Year, and Coty Fume Scent Lounge in Hudson’s Bay, Yorkdale Shopping Centre, Toronto, for Store Fixture of the Year.
For coverage of all the 2018 award-winning projects, including photos, visit shopawards.org