Holiday Prep: Customer Engagement Takes Center Stage

There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement. By giving shoppers easy access to more customer touchpoints using both personal and store-level proprietary devices, retailers will be in a better position to drive customer relationships and sales.

Examples of innovative solutions covered in this report include:

• Geo-location-based Mobile Marketing
• "SoLoMo" Loyalty
• Digital Signage
• Mobile Gift Cards