Smoothie King to triple Las Vegas area footprint

Smoothie King's nationwide expansion continues.  

Through two new franchise agreements, the fast-casual smoothie chain will open seven new locations in the area, bringing new stores to the suburbs of Henderson, Summerlin and Spring Valley. Earlier this year, Smoothie King said it predicted 100 new store openings in 2024.

 Smoothie King currently has three locations in the Las Vegas area, with its most recent opening occurring in 2022. The first of the seven new locations In Las Vegas is expected to open as soon as late 2024.

The expansion in Las Vegas is led by new franchisees Brandie and Dustin Rasmussen, who will oversee four of the new locations. Longtime multi-unit franchisee Na’im Muhammad will oversee the other three new Las Vegas stores, previously announced in December.

“These new stores build upon the development momentum we set out to achieve for 2024 and we’re really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community,” said Chris Bremer, chief development officer at Smoothie King. “We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores.”

Smoothie King has continued to grow its footprint over the past two years. Earlier this year,  the company reported 189 new store commitments were added to the development pipeline in 2023. New store commitments included agreements in 47 designated market areas and 29 states, four of which are new markets for Smoothie King: Utah, Minnesota, Massachusetts and New Hampshire.

Based in Dallas, Smoothie King operates more than 1,300 locations worldwide.