Smart Pricing Strategies for the Post-COVID World
Are your pricing strategies keeping pace with your retail peers?
In this Targeted Research, we surveyed 800 shoppers globally to examine how their shopping habits have changed. Download the full report to find out if your pricing and promotions strategies are keeping pace with today’s shoppers.
A few key takeaways from this study:
- 93% of retailers expect to re-assess KVIs in light of pandemic-driven shifts in price sensitivity.
- 60% of retailers are focused on putting AI-powered pricing in place to ensure pricing aligns with shifts in pandemic-related price sensitivity.
- 70% of retailers will shift their pricing strategies to get closer to personalized pricing in response to COVID-driven price sensitivity.