Sleep Number names new marketing chief
Sleep Number Corporation has tapped a marketing veteran to join its C-suite.
Amber Minson will join the mattress retailer as executive VP and chief marketing officer on May 12. In the new role, she will lead Sleep Number’s integrated marketing strategy, drive demand generation, and enhance brand visibility while ensuring message clarity and consistency across digital and in-store experiences.
Minson succeeds Kevin Brown, who is departing the company after 11 years in the role to pursue new opportunities.
Minson is credited with building and scaling high-performance marketing organizations for over 20 years at companies including Intuit, Alibaba, Home Shopping Network and Comcast NBCUniversal. Most recently, she served as chief marketing officer of Casper Sleep Inc. under a contract agreement.
Prior to that, from 2022 to 2024, she served as chief revenue officer at meal kit company Blue Apron, where she was responsible for all revenue-generating and customer-facing functions, including growth through strategic pricing and promotional initiatives.
“Amber’s joining Sleep Number represents a transition in our marketing strategy, emphasizing efficiency as the foundation for growth,” said Sleep Number president and CEO Linda Findley, who was appointed to the role on April 7 following the retirement of Shelly Ibach. “She will help us reshape how we engage with customers in an increasingly competitive and dynamic marketplace. Amber has successfully led both brand and performance marketing and has a track record of using data to strengthen relationships with existing customers and effectively acquire new ones. I look forward to working closely with Amber as we reevaluate our marketing strategies in today’s challenging market environment.”
Based in Minneapolis, Sleep Number’s beds, foundations and bedding accessories are found in nearly 650 stores and online.
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“I am thrilled to join at such a pivotal time, with the opportunity to accelerate and shape how we connect with customers in this dynamic and digital marketplace,” said Minson. “The Sleep Number brand has a solid foundation and an exciting future, and is well-positioned to capitalize on consumers’ increasing demand for products that enhance their sleep. I am excited to partner with Linda and the rest of the team to unlock the next chapter of growth, engagement and impact.”
