Simon debuts Simon+ omnichannel loyalty program
America’s largest shopping center owner is rolling out a new rewards program for its guests.
Simon Property Group has announced the launch of Simon+, a new loyalty program that rewards members with cash back, points and perks for shopping nationwide at Simon properties and online at ShopSimon.com or on the ShopSimon app.
Members of Simon+ can access exclusive offers, receive cash back and points for qualifying in-store and online purchases and unlock curated rewards – including incentives from participating retailers, perks like valet parking, Santa photos during the holidays and discounts on ShopSimon.com. Users can redeem points for retailer rewards or ShopSimon.com credit and get bonus points by completing tasks like surveys or signing up for text alerts.
"Simon+ is the future of shopping rewards – and there's truly nothing else like it," said Lee Sterling, chief marketing officer of Simon. "As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return."
Over 500 retailers nationwide are already participating in Simon+, including Adidas, H&M, JD Sports, Shake Shack, True Religion, UntuckIt and Warby Parker. There is no cost to participate, and Simon+ complements retailers' current programs by “reaching high-intent shoppers, encouraging cross-shopping between brands, driving traffic and sales conversion,” according to the company.
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"We are committed to helping our participating retailers connect with more consumers - and this is just the beginning," added Sterling. "Simon+ will continue to evolve, introducing new features and capabilities that respond to retailers' needs while also providing powerful data-driven opportunities to expand their reach through Simon's physical and digital channels. Additionally, we will actively gather feedback and insights from our shoppers and build upon the program's offers and rewards to deliver even greater value and deeper engagement."
Headquartered in Indianapolis, Simon is a real estate investment trust engaged in the ownership of premier shopping, dining and entertainment mixed-use destinations with roughly 200 properties across North America, Europe and Asia.
