Revolution Beauty CEO to join Ulta C-suite
A leading beauty retailer has tapped a former Walgreens/Boots veteran as it new merchandising and digital chief.
Ulta Beauty has appointed Lauren Brindley as chief merchandising and digital officer, effective June 3, 2025. She succeeds Monica Arnaudo, who will retire in June after more than five years in the role and more than seven with Ulta.
Brindley joins Ulta Beauty from make-up brand Revolution, where she has served as CEO since September 2023. Prior to that, she spent more than seven years at Walgreens as the group VP of beauty and personal care. Before that, she served in several roles at Boots UK from 2008 to 2015.
“Providing our guests with the best beauty and wellness assortment while building strong, strategic partnerships with our brands is critical to Ulta Beauty’s future growth,” said Ulta president and CEO Kecia Steelman, who took the reins of the company in January. “I’m confident Lauren is the right person to fuel our continued success. She is a proven, strategic leader with deep industry expertise, a global perspective, and a passion for beauty that aligns with our vision for the future. My sincere thanks to Monica, who has shaped Ulta Beauty’s world-class assortment and category innovation, and for her support during this transition.”
In her new role, Brindley will have executive responsibility for Ulta’s merchandising, e-commerce, wellness, and marketplace strategies, while also leading the company’s assortment brand building strategy.
“I am truly honored to join Ulta Beauty and build upon the company’s exceptional legacy of innovation and impact,” said Brindley. “As a long-time admirer of the brand, I’m thrilled to step into this role and work alongside an incredible leadership team to help shape the next chapter of growth and continue to elevate the beauty experience for guests and partners alike.”
During the retailer's most recent earnings call, Steelman outlined a plan for the retailer called “Ulta Beauty unleashed.” The goals include improving in-store presentation, inventory levels and product assortment, particularly in wellness categories such as nutrition and sleep.
[READ MORE: Ulta Q4 tops estimates, but offers weak outlook; new CEO details updated strategy]
Founded in 1990, Ulta operates more than 1,400 retail stores across 50 states and also distributes its products through its website.
