Rethinking Retail in the Interim Normal to Excel in the Next Normal
This isn’t the new normal, it’s the interim normal according to leading digital anthropologist and best-selling author Brian Solis. With the pandemic expected to last for at least 12-18 months until a vaccine, herd immunity, or widely available treatments are available, customer behaviors in the physical and digital worlds will continue to radically shift and evolve.
The very concept of retail was already disrupted by digital and then again by digital D2C natives. But now in times of pandemic disruption, retailers have a rare opportunity to rethink how retail and innovation will intersect during this uncertain time and in the future.
In this thought-provoking session, Brian will share his research on consumer evolution and how to reimagine the future by iterating and innovating during this interim normal. Key takeaways include:
- The evolution of Generation-C (Connected) in times of #COVID-19 and what evolving customer behaviors tell us about the future.
- What it means to be a digital and health company moving forward and why it’s a competitive differentiator for retailers.
- The importance of automation and cognitive automation to optimize transformation and become disruption and future proof.
We hope you will join us for this important event.