Report: 90% of e-commerce platform changes lead to success
The vast majority of businesses who migrated to a new e-commerce platform experienced sales and revenue improvements, according to a new survey.
Global commerce firm Commercetools’ latest report, titled “State of eCommmerce: Replatforming and Migration Trends for 2024,” found that 90% of survey respondents, which included retailers, B2B manufacturers and CPG brands, who made the switch to a new e-commerce platform saw positive results after.
Three-in-10 (30%) respondents reported that their sales increased by 30% or more, and 42% of respondents reported revenue growth of 10% or more. More than three-quarters (77%) of respondents said they feel a sense of urgency to migrate to a new e-commerce platform within the next year, citing limited scalability and poor user experiences.
An overwhelming majority (94%) of respondents reported that their migration significantly improved their site performance, and 86% also said their new platform offered more customization. Ninety-two percent of recent migrators said they were satisfied or very satisfied with their migration to a new e-commerce platform. More than six-in-10 (62%) said it was easier for the organization to use.
When measuring the success of an e-commerce platform, Commercetools says that businesses are paying the closest attention to the platform’s ability to enable an organization to compete (67%), followed by total cost of ownership (56%) and customer satisfaction scores (56%).
Data security and integrity remains at the top of businesses’ priorities, with just over a third (36%) of potential migrators reporting this factor as the leading hurdle to their migration. However, only 3% of respondents who had recently switched platforms felt their data was not secure through the migration, indicating that most did not experience increased vulnerabilities.
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"The number one buying trigger for e-commerce migrations is the need to create better user experiences, as this allows for differentiation and helps businesses compete. Failure to innovate can, and likely will, result in significant business repercussions," said Kelly Goetsch, chief strategy officer at Commercetools. "Companies relying on monolithic e-commerce platforms face increased challenges due to their inflexibility, lack of agility, limited scalability, and higher operating costs compared to composable solutions. These technological limitations directly impact an organization's ability to enhance customer experiences and maintain competitiveness in a demanding market."
