REI adds Colorado store to list of 2024 openings

REI Co-op is adding a new location to its list of stores planned for 2024.

The specialty outdoor retailer will open a 23,000 sq.-ft. store in Loveland, Colo. this summer, joining nine other locations in the state. In January, REI detailed plans to open 10 new stores in 2024, including locations in New York, Arizona, Oregon and more.  

Located at The Marketplace at Centerra shopping center, the new REI store will offer a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing and more. For those who enjoy biking and snow sports, certified mechanics will staff a full-service bike and ski shop.

"REI's presence in Colorado began in 1983 with our first store in Denver. Loveland will be our tenth location in the state," said Janet Hopkins, REI regional director for the Rockies/Great Plains region. "We look forward to serving the community and visitors who come to enjoy Rocky Mountain National Park, Long View Trail and the Colorado Front Range Trail, and endless outdoor opportunities. REI will also seek partnerships with local outdoor nonprofits to support their efforts in protecting natural places and welcoming more people outside."

Looking ahead to 2025, REI already has two locations planned: Durango, Colo. and St. George, Utah.

Ahead of the Colorado expansion, Colorado nonprofits received more than $4.1 million from REI. Complementing REI's community investments, REI Cooperative Action Fund invests in nonprofits building more equitable and inclusive outdoor communities. In the last three years, the nonprofit distributed more than $1.1 million to Colorado nonprofits. 

The nation’s largest consumer co-op, REI has a community of 23 million members, including 1.32 million in Colorado. As of Nov. 29, 2023, the company had approximately 185 stores throughout the United States.