Williams Sonoma to open specialty concept in New York

Williams Sonoma is expanding its new dedicated home furnishings store format.



The retailer will open its second standalone Williams Sonoma Home location on Sept. 28, in the Chelsea neighborhood of New York City. The 5,300-sq.-ft. store will feature a full suite of home furnishings and décor offerings targeted for city living. It also will feature the retailer's complimentary Design Crew interior design services experts, who specialize in helping shoppers find the right products and services for a variety of needs at home, across all eight Williams-Sonoma brands.



Launched in 2004. Williams Sonoma Home has been marketed primarily through its online channel and a monthly direct mail catalog. But within the past 18 months, more than 40 existing Williams Sonoma stores have added the Home assortment. In April, the first Williams Sonoma Home standalone store opened, in Calabasas, California.



The New York City Home store will feature the most extensive assortment of rugs, draperies and lighting out of the entire fleet of stores, the retailer said. It will also include furniture pieces ideal for high-end small space living, such as smaller scale furniture and a sleeper sofa. It will located next to the Williams Sonoma Kitchen store.



“We’ve had our kitchen store in Chelsea for years and when the opportunity arose to have the two concepts side-by-side, we couldn’t pass it up," said Janet Hayes, president of Williams Sonoma and Williams Sonoma Home. "Now customers can shop for every room in their home, right in one place.”