Westfield signs deal with Uber
Westfield’s billion-dollar renovation of its Century City Mall in Los Angeles will include a swanky Uber Lounge when it is completed this fall.
Westfield has formed a partnership with Uber to facilitate use of shared rides at its centers nationwide. The mall owner will create drop-off and pick-up stations at every one of its U.S. properties, whose locations will be digitally mapped into the Uber app. The idea: make pick-ups and drop-offs easier and build mall traffic.
Century City’s Uber Lounge will feature modern design and furnishings and unnamed amenities to let customers “wait for their Uber in style,” said a press release
“Westfield’s shopping centers already have…digital enhancements such as product search, directional, and frictionless parking,” said COO William Hecht. The Uber deal, he added, “makes it more convenient than ever to travel to and from any Westfield destination.”
The service is not new to L.A. Caruso has for some time had a permanent Uber pick-up/drop-off location at The Grove. Last year it was the Uber’s busiest spot in the city with more than 2,000 drop-offs daily.
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