West Elm in Canadian expansion
A division of Williams-Sonoma is expanding its footprint north of the border.
The home furnishings retailer will open its second Toronto store, in the Yonge-Eglinton neighborhood, on Thursday, Feb. 15 at 10 a.m. The 16,295-sq.-ft. store will support seven Toronto-based makers and designers, offering customers an array of locally made products alongside the brand’s assortment of home furnishings and décor.
The store will also offer Williams-Sonoma’s cross-brand design consultation program Design Crew, which pairs customers with experts who can provide design and installation services. The new location comes three months after the launch of Williams-Sonoma’s e-commerce websites in Canada.
Each West Elm location features design details inspired by the local architecture and landscape. The cash-wrap at West Elm North Toronto is inspired by the waterfront view of Toronto and depicted in a hand-painted art panel of the skyline featuring iconic local landmarks and historic buildings alongside modern skyscrapers. A mirror image of the skyline sits beneath it in front of the cash-wrap, paying homage to Lake Ontario.
West Elm operates more than 100 stores as well as e-commerce websites in the United States, Australia, Canada and the U.K., ships internationally to customers around the world, and has unaffiliated franchisees that operate stores in the Middle East, Philippines and South Korea, and stores and e-commerce websites in Mexico.
The home furnishings retailer will open its second Toronto store, in the Yonge-Eglinton neighborhood, on Thursday, Feb. 15 at 10 a.m. The 16,295-sq.-ft. store will support seven Toronto-based makers and designers, offering customers an array of locally made products alongside the brand’s assortment of home furnishings and décor.
The store will also offer Williams-Sonoma’s cross-brand design consultation program Design Crew, which pairs customers with experts who can provide design and installation services. The new location comes three months after the launch of Williams-Sonoma’s e-commerce websites in Canada.
Each West Elm location features design details inspired by the local architecture and landscape. The cash-wrap at West Elm North Toronto is inspired by the waterfront view of Toronto and depicted in a hand-painted art panel of the skyline featuring iconic local landmarks and historic buildings alongside modern skyscrapers. A mirror image of the skyline sits beneath it in front of the cash-wrap, paying homage to Lake Ontario.
West Elm operates more than 100 stores as well as e-commerce websites in the United States, Australia, Canada and the U.K., ships internationally to customers around the world, and has unaffiliated franchisees that operate stores in the Middle East, Philippines and South Korea, and stores and e-commerce websites in Mexico.