Von Maur to launch new retail format

Davenport, Iowa Von Maur has announced plans to launch a mall-based specialty concept for young women. The first store is scheduled to open this fall at Westfield Fox Valley in Aurora, Ill., under the nameplate “Dry Goods.”

The name and design of the store were inspired by Von Maur’s heritage as a dry goods store established in 1872 in downtown Davenport. Although the 4,200-sq.-ft. space will have a vintage, turn-of-the-century aesthetic, the merchandise will feature a constant flow of fashion-forward clothing and accessories targeted at young-adult females.

The company intends to open additional Dry Goods stores within the next year. Future locations will be concentrated in Midwest based shopping centers that are not already anchored by Von Maur. The retailer’s goal is to eventually expand the chain beyond the Midwest and develop a national presence.