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U.K. sporting goods chain acquires two U.S. retailers


Sports Direct, the largest sporting goods retailer in the United Kingdom, has expanded its presence in the United States.

The company announced that it has completed its acquisition of Bob's Stores and Eastern Mountain Sports. It will initially operate a total of some 50 stores in the Northeast and five EMS outdoor adventure schools, along with e-commerce sites for both brands.

In April, Sports Direct received the approval of the Delaware Bankruptcy Court to acquire certain assets of Eastern Outfitters, owners of Bob's Stores and Eastern Mountain Sports. Eastern Outfitters filed for bankruptcy in February.

"Adding these reputable and established retailers to Sports Direct's portfolio of holdings in the U.S. will afford us a strong platform with which to rapidly expand our store and web presence, in this critically important market," stated a representative for Sports Direct, which operates almost 800 stores whcih across the UK, continental Europe and Asia.

Sports Direct said it plans to expand product lines in the acquired Bob's and EMS stores and websites, including the U.S. debut of an extensive portfolio of European brands. The company will honor gift cards and un-expired member rewards that pre-dated the acquisition, and will enhance the member rewards program by offering member-only offers.

In addition to operating retail stores, Sports Direct owns a portfolio of over 30 globally recognized brands, including Slazenger, Everlast, Lonsdale, Karrimor, No Fear and Kangol. It also has a stake in Finish Line.

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