Top 10 Retail Center Experiences: No. 6 Streets of St. Charles

In a search for innovators in experiential retail, Chain Store Age asked readers to nominate retail centers worthy of being named among the Top 10 Retail Center Experiences in the nation. The editors’ picks continue with No. 6 Streets of St. Charles:

Streets of St. Charles

Well-designed, well-located, and well-curated.

Streets of St. Charles hits all the top notes for mixed-use centers while, at the same time, serving as a new hot spot for folks from St. Louis.

“St. Charles has always drawn a lot of people with the [Ameristar] casino and Main Street, but it did have a void in restaurants and entertainment,” Cullinan CEO Christopher West said.

Cullinan filled it with dining options like Wasabi Sushi Bar, Tucanos Brazilian Grill, and P.F. Chang’s and such shops as MOD and Brulee Boutique. A new city trolley bus links Streets and its Tru by Hilton hotel to the casino.

“St. Charles has a historic, small town main street with brick streets and quaint little shops that attract people. Streets of St. Charles brought something a little different to the town,” West observed.

This is the sixth post in a series profiling the 10 selections from CSA's 2018 Top 10 Retail Center Experiences. Stay tuned for daily profiles of the remaining four centers from now until Aug. 3. Until then, catch up on what you missed:

No. 1 Westfield Century City 

No. 2 River Oaks District

No. 3 Crocker Park

No. 4 Plano Market Street

No. 5 Irvine Spectrum Center