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Top 10 Retail Center Experiences: No. 4 Westfield Garden State Plaza

Daybreaker continues its countdown of the Top 10 Retail Center Experiences named in the July-August edition of Chain Store Age.

In the retail mecca of Paramus, N.J., which draws shoppers from New York City as well as North Jersey, Garden State Plaza has long been the centerpiece. It’s a national retail force, too, landing in the ninth spot on Boenning & Scattergood’s list of top-grossing malls, in between Simon’s Roosevelt Field and King of Prussia powerhouses.

As GSP prepares to transform itself into a live-work-shop-play project complete with public park, apartments, and a hockey rink, Chain Store Age editors decided it should be recognized for the top-flight experience it has offered to shoppers for more than 60 years.

“Garden State Plaza it plays an important role as a national retail incubator and testing ground for emerging and global brands. In addition, the center’s unparalleled luxury offering is accentuated by its commitment to superb customer service,” remarked Colin Shaughnessy, executive VP of leasing.

To satisfy a sophisticated customer base, GSP has long striven to be first-to-market with on-trend tenants. Recent arrivals at the mall include the hot Korean beauty brand Innisfree, Lou & Grey casual clothiers, Charles Tyrwhitt menswear, and Tojo Kitchen ramen house.

Westfield upgraded the mall interior last year, adding a permanent art collection that Shaughnessy said was curated with the intent of being “as artistically relevant as some of the most dynamic galleries in New York City.”

And why not? Garden State Plaza has always been a leader in the art of shopping.

Stay tuned for daily profiles of the next six centers. Until then, catch up on what you missed:

No. 1 Easton Town Center
No. 2 Northpark Center
No. 3 Avalon
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