Top 10 Retail Center Experiences: No. 2 River Oaks District

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Top 10 Retail Center Experiences: No. 2 River Oaks District

By Al Urbanski - 07/23/2018
In a search for innovators in experiential retail, Chain Store Age asked readers to nominate retail centers worthy of being named among the Top 10 Retail Center Experiences in the nation. The editors’ picks continue with No. 2 River Oaks District:

River Oaks District

Picture a condensed version of Manhattan’s Fifth Avenue plopped in the middle of uptown Houston, but with concierge service, “smart parking,” personal shopping, and a stable of eateries ranging from white table cloth to five-napkin burgers. That’s River Oaks District, named the town’s new “swanky lifestyle destination” by Houstonia magazine.

“It’s done a lot for the Houston retail scene,” said OliverMcMillan marketing exec Stacie Ellis. “The Galleria’s nearby, but the ambiance at River Oaks is so different. We’ve had a few stores move out of the Galleria and join us.”

River Oaks’ architecture features glass façades and floor-to-ceiling windows to offer scenic views of the project’s green space. The development was laid out on a street grid and owes to architect-CEO Dene Oliver’s mission to create special places.

“Dene favors Euro-modern design that is clean and timeless,” Ellis said.

This is the second post in a series profiling the 10 selections from CSA's 2018 Top 10 Retail Center Experiences. Stay tuned for daily profiles of the remaining eight centers from now until Aug. 3. Until then, catch up on what you missed by reading the profile for No. 1 Westfield Century City.