Time Warner Center debuts luxury pop-ups
It houses one of the nation’s premier jazz performance centers, as well as Michelin-star restaurants, so New York’s Time Warner Center couldn’t have any old pop-up shops lining walkways with spectacular views of Central Park South.
The Related Companies property has introduced LMUs — luxury merchandising units — to The Shops at Columbus Circle in Time Warner Center. Conceived by the UXUS design shop in Amsterdam, LMUs are “the first line of sophisticated retail pop-ups” for retail centers, according to a Time Warner Center release.
The permanent retail modules are conceived to entice customers to walk through them and inspect merchandise without breaking stride, stated UXUS. Tenants may choose to have LMUs constructed from high-grade materials ranging from warm woods to highly polished steel.
Moleskine, La Maison du Chocolat, and Sugarfina will inhabiting the first wave of LMUs. Brands that have used pop-ups at Time Warner in the past include Hermes, Johnnie Walker Blue, and Tesla.
Related Companies is also the developer of the huge Hudson Yards multi-use project taking shape south of Penn Station in Manhattan.
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