Tiffany to Debut New Format

New York City Tiffany & Co. on Thursday said it will unveil its new, smaller-format concept in mid-October 2008, in Glendale, Calif. The approximately 2,600-sq.-ft. store will be located in The Americana at Brand, a new 900,000-sq.-ft. retail and residential environment developed by Caruso Affiliated.

“This exciting new concept is simply a new way of looking at Tiffany, and The Americana at Brand is the ideal location to unveil it,” said Beth O. Canavan, executive VP of Tiffany & Co.