Tech retailer pursues ‘broken’ opportunity with more stores

American’s dependence on their devices – and their tendency to break – has given rise to a new breed of retailer that promises to get its customer back in the digital game fast.



Carmel, Indiana-based uBreakiFix is on the move again in its home state with another new location in the Indianapolis market, its fourth in the area. UBreakiFix currently operates more than 170 stores after opening 63 locations last year. The fast-growing company expects to have 275 stores across North American by next year.



Stores specialize in same-day repair service of small electronics such as cracked screens, water damage, software issues, camera issues and other technical problems. The average repair cost is about $85, according to the company, and repairs come with a 90 day warranty. The company said it has repaired more than 1.5 million devices to date.