Target redesigns five Denver stores to focus on fresh food, value, convenience

Minneapolis Target Corp. announced Tuesday that it has redesigned five Denver-area Target stores toward delivering one-stop shopping attributes.

The five stores -- located in the Denver suburbs of Arvada, Aurora and Englewood, Colo., as well as in Boulder and Greeley, Colo. -- feature an open-market grocery layout with increased fresh-food selections, and reinventions in several other areas throughout the store such as beauty, home, shoes and electronics.

Target said the redesigns offer 90% of the categories found in a grocery store, interactive displays and wider aisles to make shopping easier and more enjoyable.

"Target developed these concepts in response to guest feedback. This is one of the many ways we're evolving our store design to deliver one-stop shopping and convenience for our guests," said Tim Mantel, VP merchandising for Target.

In addition to the expanded fresh food layout, the beauty department features softer lighting and curved fixtures, as well as interactive screens to help shoppers select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling shoppers to see more of the department at a glance.

The shoe department provides better product visibility and more seating and mirrors. In electronics, video games are displayed on a tether system, allowing shoppers to browse and try games at their convenience.

In 2010, Target said it will add approximately 350 new and remodeled locations nationwide.