Swarovski sparkles in the Big Apple

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Swarovski sparkles in the Big Apple

By Marianne Wilson - 02/08/2018
Swarovski has opened a flagship in New York City’s Times Square.

The 1,000-sq.-ft. space serves as a destination for all things Swarovski – from core collections in jewelry and watches to pieces in the brand's iconic crystal collections. Swarovski enlisted the Cao Perrot Studio to design its “crystal forest” boutique concept, drawing on inspiration from trees and clouds.

"The concept will serve as a modern expression of the company's identity and values, highlighting the infinite possibilities of crystal," said Robert Buchbauer, a member of the Swarovski Family and Swarovski executive board.

Swarovski is hoping the new flagship will help it establish an even stronger retail presence within the U.S. market.

"The location of the Times Square flagship is a strategic move that will give our brand the additional exposure to maximize our growth potential,” said Jean-Jacques Sebbag, senior VP of Swarovski's consumer goods business North America.

Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries.