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Sur La Table plots localization and expansion strategy


High-end kitchenware retailer Sur La Table is on a mission to optimize its individual market and expansion strategies.

“Now, more than ever, being able to localize is the key to success,” said Ben Rosenfeld, senior VP of stores at Sur La Table.

The chain has retained CBRE to assess each of its more than 140 stores, as well as to seek out suitable new locations using location analytics, leasing intelligence, and supply chain services. Under assessment will be the right-sizing stores by location. Sur La Table stores with culinary programs average 6,000 sq. ft.; those without come in around 5,000 sq. ft.

“Sur La Table offers unmatched merchandise, services and experiences for its customers, and CBRE aims to identify the best locations for this unique offering,” said Adam Cummings, senior VP of CBRE’s mall retailer representation practice.

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