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Supercenter retailer to try on smaller-store format

Meijer is going urban.

The Midwest retailer plans to open six small-format stores in urban locations, reported Instead of the Meijer name, the stores will have a name that is reflective of their particular neighborhood, according to the report.

Meijer will pilot the concept with a 39,000-sq.-ft. location, called Bridge Street Market, in Grand Rapids, Michigan. The store, due to open this summer, is part of a mixed-use development.

“Ultimately, we hope this is successful enough where it can go all the places where we can't get in and build a supercenter,” said Mike Kinstle, Meijer's VP of real estate, in remarks at an International Council of Shopping Centers conference on urban development. “We want this to be a complement to the supercenter format.”

The new format will emphasize fresh foods and locally sourced products along with an assortment of Meijer-branded products, according to the report.

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