Store closings begin at Perfumania

One of the nation's largest fragrance retailers is shrinking its store portfolio.



Perfumania has begun store closing sales at 65 stores. The nationwide sale is being conducted by Gordon Brothers and its joint venture partner, Hilco Global.



Perfumania filed for Chapter 11 bankruptcy protection on Aug. 26 as part of a recapitalization. Once the store closings are completed, Perfumania will still operate over 150 stores.



In a statement on Aug. 26, the retailer said, as previously announced, it has been reducing its retail store portfolio by accelerating the closure of under-performing stores and those stores in locations affected by declining mall traffic, as part of its strategy to maximize sales and improve store productivity and profitability.