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Specialty retailer expands its global footprint


Charming Charlie opened its first location in the Philippines, at Bonifacio High Street Central Square.

The location showcases the brand’s newest retail store concept, and features signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.

In the Philippines, Charming Charlie is exclusively distributed by Stores Specialists, a member of SSI Group, Inc., which has further growth planned for the brand in Cebu and Manila next year.

“The Philippines is a fast growing territory with an increasing population of young adults and proven track record for American brands so entering Southeast Asia following our Middle East expansion made perfect sense for the brand,” said Charlie Chanaratsopon, founder and CEO of Charming Charlie. “SSI Group is the premier partner in the Philippines and we believe their local expertise will allow us to bring our incredible value and fun shopping experience to customers throughout the region.”

Opening as many as 55 stores in the United States each year, Charming Charlie is building on its momentum with international expansion. The company’s movement into the Middle East and the Philippines this year marks the beginning of a significant transformation for Charming Charlie as it evolves into a global brand.

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