Shoppers Drug Mart elevating beauty with new in-store concept

Shoppers Drug Mart unveiled its new beauty department concept, called beautyBoutique, at the Rideau Centre in Ottawa.



The 4,000 sq.-ft. department features new fixtures, digital signage, enhanced fragrance and skin care areas and provides customers with a differentiated retail environment complemented by a wide assortment of prestigious brands. Featuring 16 prestige brands, it is the sixth Shoppers Drug Mart location in Canada to offer customers an elevated prestige beauty experience and the first in Ottawa.



The design was inspired by a gift box and the idea of unravelling a ribbon to reveal the present. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.



"We are thrilled to continue to evolve and enhance our concept by modernizing the fixtures, adapt to changing shopping behaviors, incorporate new communication vehicles like digital signage and grow our brand assortment to include new prestige vendors," said Cathy Masson, VP category management, Shoppers Drug Mart. "We introduced this new concept all while holding true to our principles of knowledgeable and unbiased service in an enjoyable and convenient shopping experience."