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Scottsdale mall reports positive reaction to new luxury wing

Fashion-forward is a phrase very familiar to apparel retailers. Now Macerich has coined “experience-forward,” a term it’s using to describe what it’s calling a successful upgrade of Scottsdale Fashion Square.

The new luxury-skewed wing of the mall features a Swarovski-inspired light column in the “Crystal Court,” a two-story glass entry flanked by four-star restaurants the likes of Nobu and Toca Madera. The wing is anchored by Neiman Marcus and Dillard's.

Salvatore Ferragamo general manager James Keller reported that customers at his store seemed to be responding positively to the upgrade. "The polished new design elements, stunning new entrance, and added luxury amenities are just right for our shoppers," he said.

Retailers added to the mall in 2018 include Saint Laurent, Apple, b8ta, Peloton, and Untuckit. To draw upscale male shoppers, Macerich welcomes Breitling, Hublot, and IWC to join fellow Swiss watch purveyors Omega and Cartier.

Fashion Square will soon serve as the first permanent location for Wonderspaces, an art exhibition concept that will inhabit a 16,000 sq.-ft. inline space. It plans to present three-ticketed art shows there starting in early 2019.

Macerich will be pursuing a densification strategy at Fashion Square, with future plans for expansion into residential units, offices space, and a hotel on a seven-acre parcel north of the mall.

The site has been hallowed retail ground since the 1960s, when it was the home of an open-air center anchored by Goldwater’s department store.

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