Rite Aid opens first net-new store in five years

Camp Hill, Pa. — For the first time in five years, Rite Aid on Tuesday celebrated a grand opening of a store built from the ground-up.



“Today is truly a day of celebration for Rite Aid as we celebrate the grand opening of our first net-new store to be built since 2010, right here in Harrisburg, just miles from our corporate headquarters,” said John Standley, Rite Aid chairman and CEO. “As we begin to build up our development pipeline through new and relocated stores, we are laying the foundation for future growth and continuing our transformation into a retail healthcare company, bringing our unique brand of health-and-wellness services to even more customers in both existing and new markets.”



The new store, which is more than 14,500 sq. ft., features the company’s popular wellness store format, of which there are currently more than 1,500 of nationwide. The format, which first debuted in spring of 2011, is part of the company’s continued commitment to providing services, products and resources to help its customers and their families live healthy lives.



Upon entering the store, there is a direct wooden path leading to the pharmacy department. The store has multiple drive-through pharmacy lanes and a private pharmacist consultation room adjacent to the pharmacy where Rite Aid pharmacists can have conversations with patients, administer immunizations and offer other clinical pharmacy services.



The new store also features a specially designed GNC vitamin department, including an interactive kiosk that helps customers make informed purchasing decisions.



Also available to customers as a resource, a Wellness Ambassador, which serves as a bridge between the front end of the store and the pharmacy.



Other key design features include overhead departmental rings designating each section of the store such as beauty, food, home care and seasonal; a relaxing, warm color palette with soothing wood tones and softer lighting; and hundreds of new health-and-wellness products including organic and gluten-free foods.