Retailer looks to capitalize on male grooming

A deluxe men's grooming concept has big plans for expansion through franchising.



The Gents Place plans to open 150 franchised locations over the next five years, in such markets as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland and Virginia. Currently, the company is aggressively targeting Florida, with plans for 18 locations throughout the state.



“Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs — including haircuts, shaves, and hand and foot repair, The Gents Place offers consumers high-end salon and spa treatments in a luxurious atmosphere," said Benjamin Davis, who founded The Gents Place in 2008, with the first location in Frisco, Texas.



The concept combines the exclusivity of an old world speakeasy with an upscale, modern spa environment. In addition to offering men's grooming services, the Gents Place sells a curated assortment of hard-to-find retail goods from around the world.