Restoration Hardware unveils Nashville showplace
RH (Restoration Hardware) continues to combine physical retail with hospitality — and to spare no expense in doing it.
The upscale home furnishings retailer’s newest location — RH Nashville, The Gallery at Green Hills — is a four-level luxury destination, with over 70,000 sq. ft. of interior and exterior space, including a lush rooftop park, lounges an upscale café, and a design studio. It also sells merchandise, with artistic vignettes of home furnishings in gallery settings.
“RH Nashville reflects our ongoing quest to revolutionize physical retailing by seamlessly integrating food, wine, art and design,” said RH chairman and CEO Gary Friedman. “We don’t build retail stores. We build inspiring spaces that blur the lines between residential and retail, indoors and outdoors, home and hospitality – spaces that activate all of the senses, and cannot be replicated online.”
The Nashville location also showcases contemporary art from the General Public x RH collection, an art curation and publishing company founded by actress and artist Portia de Rossi. Nearly four dozen works from emerging and established painters across the globe are featured. The new venture uses “synograph” technology to produce 3-D prints that capture reproductions of original works, including the texture and brushwork of paintings, that they are nearly indistinguishable from the original. General Public’s first retail partnership is with RH.
RH Nashville features a charcoal grey Venetian plaster exterior, with an expanse of glass-and-steel French doors.
A striking lounge space, called the Wine Vault, with elegant banquette seating and iridescent gold, groin-vaulted ceilings is located on the main level. The adjoining RH Café is located beneath a soaring glass atrium with a 12-ft. central fountain. A barista bar adjoins the far side of the café.
To move to the upper floors, visitors will ascend one of two glass-enclosed staircases, each with a spectacular installation of crystal Helix chandeliers hanging 65 ft. overhead. Level two features the design atelier – a 6,500-sq.-ft. studio anchored by four, 10-ft. custom tables offering a fully integrated workspace for customers, designers and architects.
An 11,000-sq.-ft. garden space on the rooftop starts in a glass and steel structure with towering banana palms, Mediterranean olive trees, exotic succulents and 18-ft. ceilings at its apex. The indoor space opens onto a rooftop with sculptural evergreen hedging, geometric topiaries and white crepe myrtle trees set within colossal steel planters accented with blue star juniper. The destination features open-air pavilions, chandeliers fountains that enhance the vignettes of RH’s outdoor collections.
RH Nashville marks Friedman’s ongoing collaboration with design architect James Gillam of Backen, Gillam & Kroeger.
The upscale home furnishings retailer’s newest location — RH Nashville, The Gallery at Green Hills — is a four-level luxury destination, with over 70,000 sq. ft. of interior and exterior space, including a lush rooftop park, lounges an upscale café, and a design studio. It also sells merchandise, with artistic vignettes of home furnishings in gallery settings.
“RH Nashville reflects our ongoing quest to revolutionize physical retailing by seamlessly integrating food, wine, art and design,” said RH chairman and CEO Gary Friedman. “We don’t build retail stores. We build inspiring spaces that blur the lines between residential and retail, indoors and outdoors, home and hospitality – spaces that activate all of the senses, and cannot be replicated online.”
The Nashville location also showcases contemporary art from the General Public x RH collection, an art curation and publishing company founded by actress and artist Portia de Rossi. Nearly four dozen works from emerging and established painters across the globe are featured. The new venture uses “synograph” technology to produce 3-D prints that capture reproductions of original works, including the texture and brushwork of paintings, that they are nearly indistinguishable from the original. General Public’s first retail partnership is with RH.
RH Nashville features a charcoal grey Venetian plaster exterior, with an expanse of glass-and-steel French doors.
A striking lounge space, called the Wine Vault, with elegant banquette seating and iridescent gold, groin-vaulted ceilings is located on the main level. The adjoining RH Café is located beneath a soaring glass atrium with a 12-ft. central fountain. A barista bar adjoins the far side of the café.
To move to the upper floors, visitors will ascend one of two glass-enclosed staircases, each with a spectacular installation of crystal Helix chandeliers hanging 65 ft. overhead. Level two features the design atelier – a 6,500-sq.-ft. studio anchored by four, 10-ft. custom tables offering a fully integrated workspace for customers, designers and architects.
An 11,000-sq.-ft. garden space on the rooftop starts in a glass and steel structure with towering banana palms, Mediterranean olive trees, exotic succulents and 18-ft. ceilings at its apex. The indoor space opens onto a rooftop with sculptural evergreen hedging, geometric topiaries and white crepe myrtle trees set within colossal steel planters accented with blue star juniper. The destination features open-air pavilions, chandeliers fountains that enhance the vignettes of RH’s outdoor collections.
RH Nashville marks Friedman’s ongoing collaboration with design architect James Gillam of Backen, Gillam & Kroeger.