Report: Microsoft confirms phase-out of mall kiosks
Microsoft has reportedly acknowledged it has shuttered all of its “specialty stores.”
According to ZDNet, the technology titan has finished the job of gradually closing a collection of mall-based kiosks and pop-ups it classified as specialty stores. The last round of closures affected 17 locations. Microsoft is reportedly eliminating the specialty stores as part of an effort to focus more on flagship stores, with a flagship store set to open in London next month.
A Microsoft spokesperson provided the following statement to ZDNet:
"After careful discussion and evaluation, we've made the decision to close our specialty store locations. We are focused on delivering great experiences throughout the customer journey. We will continue to connect with and empower our customers to achieve more and discover all that's possible with Microsoft through Microsoft Store across the globe online and in our physical stores in the U.S., Canada, Puerto Rico, Australia, and coming soon to the U.K. We look forward to continuing to showcase a robust lineup of products and services at our full line and flagship stores, providing the space and support for us to deliver experiences that our customers are excited about."
Read the full article here.
According to ZDNet, the technology titan has finished the job of gradually closing a collection of mall-based kiosks and pop-ups it classified as specialty stores. The last round of closures affected 17 locations. Microsoft is reportedly eliminating the specialty stores as part of an effort to focus more on flagship stores, with a flagship store set to open in London next month.
A Microsoft spokesperson provided the following statement to ZDNet:
"After careful discussion and evaluation, we've made the decision to close our specialty store locations. We are focused on delivering great experiences throughout the customer journey. We will continue to connect with and empower our customers to achieve more and discover all that's possible with Microsoft through Microsoft Store across the globe online and in our physical stores in the U.S., Canada, Puerto Rico, Australia, and coming soon to the U.K. We look forward to continuing to showcase a robust lineup of products and services at our full line and flagship stores, providing the space and support for us to deliver experiences that our customers are excited about."
Read the full article here.