Three-quarters of gross leasable area in American malls are inhabited by stores representing the slowest-growing retail categories.
That’s the basis of a report from CBRE advising mall owners to seriously consider diversifying their tenant mixes. Department stores sales are declining by around 4%, yet they take up 49% of mall space. Apparel stores that form 30% of mall makeup are growing at a 12%, but that’s well below restaurants at 32% and furniture, personal care, and health care stores at above 20%.
“The American mall itself isn’t anywhere close to dead; It’s the old mall model that is dying,” said Melina Cordero, CBRE’s head of retail research for the Americas. “It is a necessary evolution for the mall industry to maintain its place as a cornerstone of American retail.”
That means more restaurants and entertainment centers, concludes CBRE. Super-regional malls that have been able to convert more department store and out-parcel GLA to those categories have seen net operating incomes rise from about $5.50 per square foot in 2013 to more than $9 in 2016. Regional malls stayed flat at approximately $5.50 over the same period.
Even with the super-regionals aggressively altering their mixes, restaurants account for only 4.6% of GLA at American malls. Home furnishings, health care, and personal care stores inhabit less than 2%.