Report: Blank Label opens Boston store; plans six new locations
Boston – Specialty men’s apparel retailer Blank Label opens its second store in the Downtown Crossing neighborhood of Boston on June 30. According to CNBC, Blank Label, which opened as an online-only retailer in 2009 and opened its first store in Boston in 2013, plans to open six more new physical stores on the East Coast by 2016.
Blank Label provides custom-made menswear and utilizes physical stores as showrooms, with no inventory. Since opening its first brick-and-mortar location, Blank Label increased its daily shipments from roughly 20 to almost 100, with 60% of the growth coming from in-store orders.