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Report: Banana Republic launches accessories chain


San Francisco Banana Republic has opened the prototype of its new spin-off store dedicated to affordable women’s accessories, according to an article in Women’s Wear Daily.

The store, called Edition, opened in the Westfield San Francisco Center in the retailer’s headquarters city of San Francisco. Merchandise is displayed in open cases to encourage shoppers to try on different pieces, and 80% of items retail for less than $100, the article said.

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