Publix’s New Flagship Explores Varied Concepts

Jacksonville, Fla., Publix unveiled a new flagship store Thursday, with new displays, signage and widened product selection, according to a report by the Jacksonville Times-Union. The prototype store is a combination of concepts Publix previously tested in other markets. Additionally, the new liquor store—the only Publix liquor store in Northeast Florida—is a pilot program that is only available in 14 other locations chainwide. Tabletop displays, a party-planning service and a cooking school are set to open by January 2007.