Polarn O. Pyret opens first store in Boston metro area

Chestnut Hill, Mass. -- Swedish children’s wear brand Polarn O. Pyret USA has opened its first Boston-area store at THE STREET in Chestnut Hill, according to WS Development, the center’s developer and owner. This is the fifth Polarn O. Pyret (pronounced POH-lahrn oh PEE-rhet and nicknames PO.P) in the U.S. and the fourth on the east coast.



PO.P designs children’s clothing to be handed down from child to child. The retailer designs its stores with mirrors, tunnels and display tables that double as play equipment. Parents relax on ottomans while the kids play in the tunnels. The fitting room in the back of the store will accommodate a stroller.