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Pitney Bowes teams with LandPoint to launch new mobile service


Troy, N.Y. Pitney Bowes Business Insight announced it has teamed with GIS provider LandPoint Systems to provide a mobile consumer survey service called FACES (Fast, Accurate, Current Economical Surveys).

FACES, offered through LandPoint’s KnowYourFaces division, provides retailers and restaurant companies with customizable surveys to help them better capture customer data at the point of experience. Using digital technology -- electronic handheld devices such as PDAs, Smartphones, Tablets and kiosks equipped with customized FACES consumer survey software and PBBI location intelligence solutions -- is designed to address the industrywide issue of capturing consumer data by making it a more accessible, efficient and cost-effective process.    

Rather than using pen and paper to conduct customer surveys, FACES facilitates collecting customer data during less intrusive times such as while a customer waits for the bill. Data is catalogued and analyzed to provide insights into real estate, marketing, merchandising and branding.

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