Pennsylvania Liquor Control Board opens new prototype

Harrisburg, Pa. The Pennsylvania Liquor Control Board today opened a redesigned Fine Wine & Good Spirits store in Harrisburg, Pa., as part of its effort to enhance the shopping experience for consumers.

The refurbished store features a central service point at which customers can find assistance, browse featured items and make purchases. It also offers a warm, welcoming atmosphere for customers to learn about and shop for wine and spirits.

It is the PLCB's second prototype store. Since the first prototype location opened in New Hope, Bucks County in July, retail sales at that store have increased by more than 30%.

The PLCB began a re-branding initiative in 2008 as one aspect of its comprehensive effort to become a more consumer-focused retail business. The PLCB will also open a prototype store in Philadelphia in the coming months. The agency will collect and study sales data and consumer feedback from all three stores before expanding the initiative statewide.