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PBTeen opens Virginia store


San Francisco -- PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, opens a store at Tysons Corner Center in McLean, Virginia, on June 27. This will be the 17th PBteen location and the second combined Pottery Barn, Pottery Barn Kids, and PBteen store in the U.S.

The PBteen store will be anchored around PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to see their designs on a television screen overhead. Products available at can be ordered through the store and shipped directly to the customer.

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