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Online footwear brand steps out with first store


Los Angeles -- The latest online brand to try out brick-and-mortar is a women’s footwear and accessories retailer known for its on-trend styles and affordable prices.

Sole Society on Wednesday opened its first brick-and-mortar store, at Santa Monica Place, Santa Monica. California.

The 2,250-sq.-ft. store features the brand's full product line of footwear, handbags, jewelry, scarves and hats. The interior boasts a streamlined design with open shelving and display platforms, lounge furniture made of soft textiles, and materials that includes stone, natural wood, matte metallic.

The new store combines its offline elements with digital ones, with in-store kiosk that acts as a virtual concierge – offering customers the option to send gifts or mail their purchases home when traveling. It also gives customers the ability to search Sole Society's full assortment and inventory, shop for sold out styles or sizes and have their purchases delivered within 24-48 hours in the Southern California area.

Additionally, for added convenience, customers may buy on the web and return or exchange purchases in-store.

In addition to a broad selection of its own branded goods, the Sole Society features a revolving curated collection of apparel, home and beauty offerings from like-minded brands and local designers that resonate with its target customer. At opening, this included a collaboration collection from L.A.-based sustainable designer, StyleSaint.

”We are now able to present our LA-based customers the opportunity to interact with us and our product in an innovative, new retail environment," said Andy Solomon, CEO of Sole Society. "As we look towards the future of Sole Society, we see great opportunity for growth as we move beyond our online roots and bring existing consumers and new shoppers into our branded brick-and-mortar retail space."

Sole Society's retail prices range from $54.95-$149.95 for shoes and boots, $39.95-$89.95 for handbags and $19.95-$54.95 for accessories.

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