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Nordstrom bets big on the Big Apple

4/9/2018
Nordstrom is set to open its first-ever full-line, full-price store in New York City.

The department store retailer will open a 47,000-sq.-ft. dedicated men’s store on April 12, at 57th Street and Broadway in Manhattan. (The site is across the street from a seven-story women’s store the retailer will open in fall 2019.)

Nordstrom’s men’s emporium will seek to combine cutting-edge technology with old-school in-store service, complete with 16 on-staff tailors, reported the New York Times.

The new store will blend online with physical retail. If a customer needs a tie at two in the morning, he can order it online and a Nordstrom employee will meet him at the store’s entrance — no matter the hour, the report said. Also, customers will be able to make returns by simply scanning an item at a digital kiosk and depositing it in a bin — with no staff assistance needed.

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