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New store concept lets shoppers become ‘makers’

The nation’s largest third-party retail property manager has created its own retail concept.

JLL has launched Rose & Loon, which made its debut in late September at Rosedale Center, in Roseville, Minn. The 4,000-sq.-ft. store features locally made, artisan goods from Midwest makers.

In addition to selling, Rose & Loon offers maker workshops that give shoppers the opportunity to interact with, and learn from, the makers themselves. Mall goers will also the opportunity to try their hand in creating their very own products. (While the Rose & Loon banner won't show up in others markets, JLL plans to do similar concepts in markets that make sense, the company said.)

Rose & Loon features a modern, Midwest-inspired design, which is credited to architectural firm RTKL and concept designer Stefanie Hajer. JLL, which manages, leases and markets Rosedale Center, curated Rose & Loon from concept, to brand and product merchandising, to marketing and operations in an effort to drive leasing momentum and net operating income at the property.

“Our store is the first-of-its kind retail concept carefully created and built by the retail management team,” said Bill Moston, senior VP and Rosedale redevelopment lead for JLL.

“We invested over a million-dollars to bring a great idea to life to surprise and delight our Rosedale shoppers, and in the first two months of operations, its already paying off in spades.”

Rosedale recently completed a $80-million renovation that included the opening of Von Maur in October, and a two-floor food hall, called Revolution Hall, in November. JLL is now launching the second phase of redevelopment of Rosedale by repurposing the vacated Herberger’s box. Phase two is proposed to feature 425 residential units; a full-service hotel, and an additional 200,000 sq. ft. of retail, dining, and entertainment space incorporated into a village setting with an outdoor gathering place for entertainment.
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