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Miracle Mile Shops plans major redevelopment


Las Vegas — Miracle Mile Shops at Planet Hollywood Resort & Casino has begun planning efforts to convert a 60,000-sq.-ft. area on Harmon Avenue along the center’s south end into a dining and entertainment destination.

The area already draws heavy foot traffic from Las Vegas Boulevard into a restaurant and entertainment destination. Once completed, the area will feature a completely redesigned look and feel as well as a number of new concepts and a new pedestrian experience. The center is working with KGA Architecture on designs that will achieve these goals.

“Our goal is to create a walk-able, fun destination activated with day-life and nightlife including live music and restaurants with indoor and outdoor dining,” remarked Jerry Irwin, general manager of Miracle Mile Shops.

Plans currently call for construction to begin in 2015.

Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the Las Vegas Strip featuring 170 specialty stores, 15 restaurants and live entertainment venues.

Several new stores have scheduled grand openings. Set to open this month is health and nutrition hotspot GNC; elite shoe and apparel retailer Shoe Palace; and the first freestanding Alex & Ani store in Las Vegas.

In addition, Chipotle will bring its Mexican cuisine to Miracle Mile Shops this fall. Comic and fandom online retailer Ink & Vector recently opened its first and only pop-up location.

Existing tenants include PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; Chicago popcorn legend Garrett Popcorn Shops’ only Las Vegas location; Guess; Urban Outfitters; True Religion Brand Jeans; 15,000-sq.-ft. bar and restaurant Cabo Wabo Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.

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