Miracle Mile Shops customers, meet Jules
Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas is using artificial intelligence to help visitors navigate their way through the center.
Satisfi Labs and Miracle Mile Shops have developed Jules, a chatbot with a witty personality that converses with guests in real-time on their smartphones, via Facebook Messenger. Jules is available 24/7 to address a variety of inquiries pertaining to the 475,000-sq.-ft., 1.2-mile long mall’s stores, restaurants, entertainment venues, and more.
Jules is location-based and able to provide specific feedback to users’ questions – such as parking and security, suggestions of where to shop for certain items, food and beverage options nearby, and information for upcoming events or shows – based on where they are in the center.
"With so many shops, restaurants, and entertainment venues on The Strip, utilizing technology already on most guest’s devices, such as Facebook Messenger, to elevate guest experience is a brilliant strategy," said Justine Santa Cruz, VP of product at Satisfi Labs.
Satisfi Labs and Miracle Mile Shops have developed Jules, a chatbot with a witty personality that converses with guests in real-time on their smartphones, via Facebook Messenger. Jules is available 24/7 to address a variety of inquiries pertaining to the 475,000-sq.-ft., 1.2-mile long mall’s stores, restaurants, entertainment venues, and more.
Jules is location-based and able to provide specific feedback to users’ questions – such as parking and security, suggestions of where to shop for certain items, food and beverage options nearby, and information for upcoming events or shows – based on where they are in the center.
"With so many shops, restaurants, and entertainment venues on The Strip, utilizing technology already on most guest’s devices, such as Facebook Messenger, to elevate guest experience is a brilliant strategy," said Justine Santa Cruz, VP of product at Satisfi Labs.