Mega-mall opening delayed to fall

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Mega-mall opening delayed to fall

By Marianne Wilson - 05/22/2019
American Dream, the long-stalled retail and entertainment destination rising in East Rutherford, N.J., will open in the fall.

It’s the latest pushback for the 3 million-sq.-ft. development, which most recently had been looking at a spring opening. In addition to announcing the fall date, center owners Triple Five Group announced the names of several new tenants to its already expansion roster, including upscale retailers Tiffany & Co., Dolce & Gabbana, Moncler and Watches of Switzerland.

Another newly announced tenant is Fourpost, which will feature a rotating selection of brand in-store shops. In its release, American Dream noted that not all tenants will open in the fall. Some will open in the 2019 holiday shopping season, and others in early 2020.

The developer also revealed some new details — and Instagrammable moments— about the property. They include:

• American Dream will feature six unique grand atriums flooded with natural light. Each will have a unique design perspective, with one boasting a sprawling garden complete with aviaries and fields of live bunnies.

• More than 75,000 lights and 25,000 “leaves” will make up a unique, tree-like sculpture that will performs to a music soundtrack several times a day.

• A 60-ft. fountain can convert to a fashion catwalk in seconds.

• A 60-ft. atrium will be designated as an entertainment hub for live events and social gatherings.

As previously announced, the entertainment options at American Dream will include;

* Big Snow, the first indoor snow park in North America;
* DreamWorks Water Park, the largest indoor water park in North America;
* Nickelodeon Universe, the largest theme park in the Western Hemisphere;
* Sea Life Aquarium;
* Kidzania;
* Legoland Discover Center;
* Two mini-golf courses
* Climbzone;
* NHL-sized ice skating rink;
* Mirror Maze; and
* New Jersey Hall of Fame.

American Dream dates back to 2005 when Mills Corp. broke ground on the project (it was called Xanadu at the time). But the developer filed for Chapter 11 bankruptcy protection. The project’s second developer was Colony Capital, which signed on in 2006 and exited in 2010. In 2011, the project was taken over by Triple Five, which owns and manages West Edmonton Mall in Alberta, Canada, and Mall of America in Bloomington, Minn. Triple Five set out to completely overhaul the property, which was renamed American Dream.