Macy’s Backstage signs lease at Fordham Place in the Bronx

Oak Brook, Ill. -- Retail Properties of America Inc. announced that Macy’s new off-price format, Macy’s Backstage, has signed a 35,200-sq.-ft. lease at Fordham Place in the Bronx, New York, as RPAI continues to execute on its remerchandising strategy of upgrading its tenancy and enhancing the dominance of its shopping centers.



“We are very pleased to add Macy’s Backstage to one of our premier assets,” stated Greg Goldberg, VP and leasing director – north region. “We were able to upgrade the merchandising mix of the center, with minimal downtime and capital expenditures, while also significantly improving the value of the asset. We look forward to our new relationship with Macy’s Backstage and we welcome them to Fordham Place.”



Macy’s Backstage will occupy the former Sears location, which closed earlier this year, and is expected to open in fall 2015.



Macy’s Backstage is a new off-price concept announced by Macy’s Inc. last month which will offer a compelling assortment of women’s, men’s and children’s apparel, shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry. The retailer will offer clearance goods from Macy's stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, often between 20% to 80% off of original and comparable prices for similar merchandise.



In addition, each store also will include amenities such as free WiFi and a suite of spacious fitting rooms. Macy’s Backstage at Fordham Place is one of only six stores for the brand and the first Macy’s location for RPAI.



Fordham Place is a 14-story mixed-use retail and commercial center that sits at the intersection of East Fordham Road and Webster Avenue, near Fordham University, in the strongest retail corridor of the Bronx.