Lululemon’s SoHo store intros a new feature

What took them so long?

Lululemon, the athletic apparel chain cherished by fit women for yoga togs, will establish a first at its new SoHo location in New York: a yoga studio.

While the Canada-based retailer is known for holding yoga classes in stores among the merchandise, the 9,230-sq.-ft. store at 520 Broadway has plenty of space for the real thing.

“This is a particularly interesting project from a construction perspective and we’re excited to use our retail expertise to ensure it is a truly memorable addition to the space,” said Matthew Schimenti, president of Schimenti Construction, which is doing the build-out.

Lululemon is on a hot streak having recently reported that revenue was up 25% to $724 million in the second quarter, thanks to online growth and increasing sales across China. The company ended the quarter with 415 stores.

Schimenti is no stranger to SoHo. Other recent projects include the Nike flagship store at 529 Broadway and COS at 129 Spring Street.