Liverpool Los Angeles to test a retail shop in Kansas City
A casual clothing brand that sells its jeans and tops online and at more than 1,200 specialty apparel shops is tiptoeing into retail with a pop-up shop in Kansas City.
“Our pop-up shop at Oak Park Mall represents the start of a new chapter for Liverpool Los Angeles,” said Jill Perilman, who founded the brand with her husband Ron in 2012.
Begun as a women’s jeans brand, its popularity spread and Liverpool Los Angeles has expanded its non-denim offerings and launched menswear items. It has also expanded into Canada, Europe, and Australia.
The shop will operate for one month only, beginning in early November.
“We specifically chose the Kansas City market, a target growth area for our brand. We are taking our time to curate the right experience, complete with special events and personal stylists, so that we can apply our learnings to endeavors in the future,” Perilman said.
“Our pop-up shop at Oak Park Mall represents the start of a new chapter for Liverpool Los Angeles,” said Jill Perilman, who founded the brand with her husband Ron in 2012.
Begun as a women’s jeans brand, its popularity spread and Liverpool Los Angeles has expanded its non-denim offerings and launched menswear items. It has also expanded into Canada, Europe, and Australia.
The shop will operate for one month only, beginning in early November.
“We specifically chose the Kansas City market, a target growth area for our brand. We are taking our time to curate the right experience, complete with special events and personal stylists, so that we can apply our learnings to endeavors in the future,” Perilman said.